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Yobbo  |  ‘yo-bow’  |  noun

Hold it right there.
Why the name Yobbo?

01

British definition

Someone who is loud, obnoxious, or a brutal fellow.

02

Korean definition

Meaning sweet, honey, darling.

Simply put, Yobbo is a synthesis of these two meanings to symbolize the balance of opposites that co-exist. Yin and Yang if you will. The Yobbo mark represents these two seemingly opposite or contrary forces that are actually complimentary and interconnected. We all contain a spirit of 'Yobbo' — and we can all achieve a balance of both in our lives. Born in chaos, and refined by experience. We strive to create apparel to improve your health and mindfulness so you can thrive wherever you are.

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